Denise Eisner
Denise Eisner
eisner@systemscope.com
Denise Eisner is a senior-level web strategist and communications specialist with a passion for creating enhanced user experiences. As a member of the Government Service Excellence practice, Denise’s experience and specializations include web strategy development, information architecture, web analytics (WebTrends and Google Analytics) and web project management. She has led large-scale content audits, developed performance measurement frameworks, and coordinated site updates to meet Treasury Board policies standards and guidelines. Engaged in the evolving spheres of information technology, corporate communications and media for almost two decades, Denise has transformed business objectives into web strategies and information architectures for corporate and government clients in the U.S. and Canada.

Articles by Denise Eisner

Five Things We Learned about Getting Rid of ROT

It’s clear that a reset is needed on the potential risks and constraints for a ROT exercise.

Special Series: Taming the Intranet Beast, Part Five

The dream team can be realized, even in times of austerity.

Special Series: Taming the Intranet Beast, Part 4

Search on an Intranet can be improved, as long as it’s accepted that resources are required to manage it.

Special Series: Taming the Intranet Beast, Part 3

Intranets tend to impede task completion and end up costing the organization in lost productivity.

Special Series: Taming the Intranet Beast, Part 2

Identifying the key tasks related to vacation and pay and positioning those tasks within easy reach of users will go a long way toward improving Intranet usability.

Special Series: Taming the Intranet Beast

Not fixing a broken departmental Intranet wastes millions of dollars each year to lost productivity.

Why the Cloud Needs Records Management

Include the cloud as part of your Information / Records Management strategy.

Finding ROT Is Only the Beginning

If ROT is your department’s diet blitz, consider life cycle management as the ongoing maintenance plan.

No One Wants to Follow a Government Department

by Denise Eisner There’s an interesting yet bewildering range of efforts by federal government to be in the social media ...

Closing the Intranet Hellmouth

Short of enlisting superhuman forces, there are five things organizations can do to tame their Intranet Hellmouth.

GOC: Why You Need a Community Manager

by Denise Eisner Every week it seems I hear of another government department that is drafting its social media strategy ...

Kathy Roy and Ryan Gideon join Systemscope

Systemscope welcomed two new members to its team of consultants: Kathy Roy has implemented business transformation and change management projects ...

Clean out the ROT in your Web Closet

A regular content audit is like cleaning out a closet every so often: cheaper, manageable and faster.

“Do Not Track List” Implications for Web Analytics

The U.S. Federal Trade Commission’s recently released report about consumer privacy at first glance makes web analysts like me shudder. ...

Open Data in D.C.: From Potholes to Apps for Democracy

David Strigel is the Program Manager of the Citywide Data Warehouse at the District of Columbia Government. Citywide Data Warehouse ...

A hallowed Eaves takes the scary out of open data at GTEC

A public policy entrepreneur, open government activist, negotiation expert and loquacious blogger, David Eaves champions the cause of open data ...

Systemscope cyclists ride to support juvenile diabetes research

This year, Systemscope has played a stronger role in giving back to the community, sponsoring: The Government of Canada’s Charitable ...

Performance Management at the CRTC

In the spring of 2009, Systemscope delivered a Performance Measurement Framework and an accompanying research program to support monitoring and reporting on the CRTC site's performance. The Framework outlined performance indicators with respect to user experience, content and web operations.

Yanks Look to Gov Being the Platform for Open Data

Open Data is the mantra within government, both here and abroad. In the U.S., government employees, non-profit organizations, developers and community activists are working together on a myriad of data mashups that take rich public data and put it into useful interfaces and onto the platforms people are using.

Systemscope Volunteer Day: Riding with the Tour for Kids

by Denise Eisner I’ve done charity bike rides before, including two Boston-NY AIDS Rides in the nineties. That ride lasted ...