Author: Denise Eisner

Denise Eisner is a senior-level web strategist and communications specialist with a passion for creating enhanced user experiences. As a member of the Government Service Excellence practice, Denise’s experience and specializations include web strategy development, information architecture, web analytics (WebTrends and Google Analytics) and web project management. She has led large-scale content audits, developed performance measurement frameworks, and coordinated site updates to meet Treasury Board policies standards and guidelines. Engaged in the evolving spheres of information technology, corporate communications and media for almost two decades, Denise has transformed business objectives into web strategies and information architectures for corporate and government clients in the U.S. and Canada.


It’s time to think mobile first for government services and information

I’ve heard more than one government client say that he or she didn’t have the time or budget to think about the implications of mobile when developing online content. Getting approved content online in both official languages and in accordance with multiple TBS policies and standards was daunting enough, and it stretched staff and budgets. If considered at all, “mobile” was thought of in terms of mobile applications. read more

User Experience Scenarios: The Next Wave of Change Management

Systemscope’s Kathy Roy championed “The Next Wave of Change Management” to some 200 IT industry attendees of the 2014 Developing Professionalism in Informatics (DPI) conference on May 21, 2014 at the Ottawa Convention Centre.

Roy explained how development of user experience scenarios help show how people will use and experience change in a future state. Scenarios are used to minimize impacts and deliver more successful projects.

Download the presentation: Systemscope_User Experience Scenarios – May 2014

Free User Scenario Tool

Our user scenario tool is used to not only illustrate process detail, but also to capture the impact on individual behaviour and the benefits to be derived by the change (what Roy calls WIIFE, or “What’s In It For Me?”).

For a free Visio  and PDF version of the tool, please send an email to Denise Eisner with your name, title and organization.

It’s Final: Usability Testing is Not POR

Though Mother Nature says otherwise today, the sun is shining across the National Capital Region.

Word came this week that Treasury Board Secretariat released guidance on the definitions of consultation and citizen engagement, public opinion research (POR), stakeholder interviews and usability testing. read more

Five 2014 Public Sector Predictions: Looking Back to Look Forward

As health-based resolutions ramp up across Canada to counter last month’s holiday socializing, the Canadian government jumps into 2014 with a slate of promising initiatives designed to trim the fat, so to speak, from the public purse. A review of how some of those initiatives initially fared in 2013 says a lot about what could or could not work in the government’s favour in the coming year. read more

Best Practices: Rationale or Rhetoric?

As consultants we get asked to develop a content strategy, governance model or performance management framework based on “best practices”. In response we cite research studies, analytics and trends or methodologies in user experience design or web strategy that have become commonplace in the field and have yielded results for our clients.

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