Author: Scott Duncan

Scott Duncan is a senior consultant with Systemscope. He has nearly 20 years experience as an information architect and communications strategist.


Chimeda – Paddling for reconciliation

This Canada Day, folks from my community (Wakefield and Chelsea, QC – about 30 km north of Ottawa) paddled the Gatineau River to Ottawa with folks from Kitigan Zibi Algonquin First Nation.  It’s a paddle bringing about real, community based reconciliation and transformation. This year was particularly significant, due to the importance placed on Canada’s 150th anniversary. read more

Not the infinite monkey theorem: The case for the content champion

You’ve probably heard the thought experiment: an infinite number of monkeys on an infinite number of typewriters could create the works of Shakespeare. But in the real world, real people create Shakespeare-like content. They do so in an environment that supports effective communications, meaning they have the processes and knowledge in place to ensure success.

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The life (and well planned-out) death of content: from content strategy to action

A few weeks ago, I shared a model for content strategy that put content at the centre of a digital initiative. To create great content for your business and your users, you need to move from the modelling stage to the planning stage. In other words, shift from the what to the how. This post shows you how to do that.

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You’re reading this: the case for content strategy

I’m going to share a secret from nearly twenty years of working on the web. Peel the lid back on a major website build, and you’d be forgiven for wondering whether the efforts going into planning, creating and managing the written word are commensurate with the effort going into technical or structural aspects of the project. Put another way: visitors to a site are there for the content. Those who build sites end up putting plenty of time into other aspects of the project first. So why aren’t we putting more effort where the impact is greatest?

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