Category: Digital Transformation


Not the infinite monkey theorem: The case for the content champion

You’ve probably heard the thought experiment: an infinite number of monkeys on an infinite number of typewriters could create the works of Shakespeare. But in the real world, real people create Shakespeare-like content. They do so in an environment that supports effective communications, meaning they have the processes and knowledge in place to ensure success.

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The life (and well planned-out) death of content: from content strategy to action

A few weeks ago, I shared a model for content strategy that put content at the centre of a digital initiative. To create great content for your business and your users, you need to move from the modelling stage to the planning stage. In other words, shift from the what to the how. This post shows you how to do that.

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Five Strategies for Moving Forward on Digital Transformation for Government

How government interacts with its citizens and stakeholders, particularly through digital channels like Canada.ca, is creating an opportunity to think about digital transformation in a new context. What does it mean for government to change the way it organizes, processes, engages and makes decisions about its online services and information? read more

You’re reading this: the case for content strategy

I’m going to share a secret from nearly twenty years of working on the web. Peel the lid back on a major website build, and you’d be forgiven for wondering whether the efforts going into planning, creating and managing the written word are commensurate with the effort going into technical or structural aspects of the project. Put another way: visitors to a site are there for the content. Those who build sites end up putting plenty of time into other aspects of the project first. So why aren’t we putting more effort where the impact is greatest?

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Defining Functions: 3 reasons why this should be the first step in organizational design

When we examine public sector organizations, we are often reviewing the product of an evolution in structure. This product has been incrementally added-to or reduced depending on changes in priorities. For the most part, it is difficult to incorporate long-term strategic design principles as part of these changes. This places an importance on periodic reviews, which can ensure alignment to visions and objectives, and drive continuous improvement through better working relationships and structures. read more