Author: Systemscope


The life (and well planned-out) death of content: from content strategy to action

A few weeks ago, I shared a model for content strategy that put content at the centre of a digital initiative. To create great content for your business and your users, you need to move from the modelling stage to the planning stage. In other words, shift from the what to the how. This post shows you how to do that.

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You’re reading this: the case for content strategy

I’m going to share a secret from nearly twenty years of working on the web. Peel the lid back on a major website build, and you’d be forgiven for wondering whether the efforts going into planning, creating and managing the written word are commensurate with the effort going into technical or structural aspects of the project. Put another way: visitors to a site are there for the content. Those who build sites end up putting plenty of time into other aspects of the project first. So why aren’t we putting more effort where the impact is greatest?

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What’s Your Angle? The Many Benefits of Faceted Classification

Time and again, faceted classification has proven itself to be a flexible and accommodating way to find information. Countless e-commerce sites on the Internet, as well as mobile apps, have made faceted browsing the preferred means of navigating a domain of information, especially those with which one is not totally familiar. Government departments and agencies can benefit from this by leveraging user (civil servants, but also everyday citizens) familiarity in this type of information seeking behaviour (Amazon, eBay, etc.) in their daily lives. read more

Data-driven decision making: To value or not to value – that is the question

The topic of performance measurement is on everyone’s mind these days.  Government departments are being asked to adopt data-driven decision making, and in response I bear witness to organizations striving to respond to this call for action.  I also see those same organizations struggling to understand how to respond.

What does data-driven decision making mean? read more

CN Cycle for CHEO

Systemscope supports various organizations within the National Capital Region, in part by giving staff one day a year to volunteer. One particular charity that I supported this year was the CN Cycle for CHEO to raise awareness and funds cancer research.

The CN Cycle for CHEO is a fun, non-competitive event that offers a wide range of cycling (15K, 35K, 70K) and walking (2K, 5K) routes for people of all ages and abilities. On May 1st, I participated in the 70k cycle, where I had the great opportunity to cycle along Ottawa’s most scenic corridors, including the Sir John A. Macdonald and Aviation Parkways and the Rideau Canal with its renowned NCC tulip beds.

Although the weather could have been better (cloudy, raining, and a strong head wind), the event was well organized and the number of participants was unbelievable!

To learn how to get involved next year, visit the CN Cycle for CHEO website.

Information Management Visions and Strategies: Aiming for Coherence

Given that the Treasury Board Secretariat (TBS) is looking to develop a new strategic vision for information management (IM) in the Government of Canada, it is important to consider that the same end goal remains: making sense of the available information resources in order that they be better used by employees and the public.  This translates into the will to implement a policy that allows information to flow freely among all departments in order to provide better services to Canadians. Moreover, such a policy would also promote the idea of sharing information produced by public servants, in accordance with Open Government. Through collaborative efforts, new information can be generated which leads to better outcomes for the users of this information, including employees and the public.

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