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Systemscope's highlights from the past 25 years

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The next wave of change management

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Effective change management

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Recent thinking Insight and knowledge from our teamview the blog

You’re reading this: the case for content strategy

I’m going to share a secret from nearly twenty years of working on the web. Peel the lid back on a major website build, and you’d be forgiven for wondering whether the efforts going into planning, creating and managing the written word are commensurate with the effort going into technical or structural aspects of the project. Put another way: visitors to a site are there for the content. Those who build sites end up putting plenty of time into other aspects of the project first. So why aren’t we putting more effort where the impact is greatest? read more  
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